According to the results of my VALS survey I would be considered a experiencer and an achiever. A experiencer is motivated by self expression and is a young impulsive consumer. Their outlets of energy are geared towards exercising, playing sports or being involved in social activities. Experiencers also seek variety and excitment and savor new ,offbeat and risky situations. An Achiever is someone who lives a goal oriented life and who focus is structured around family work and religion. An achiever values predictability and stability over risk.
I have to admit the results from the VALS survey are a direct image of who i am. i spend alot of my money on clothes and entertainment. I love taking risk whether it be with fashion or just life in general. I think its interesting that at times i have the personality of an achiever. sometimes im goal oriented and at others i jus go with the flow of things.
I was born in the month if May and my group had to pick a target market for Hot Topic. Our target audience was a young male who wasnt really focuse on school but loved the rock and roll lifestyle and fashion since. I think that the VALS analysis would probaly be right if we had a consumer from hot topic take it. I believe the consumer would definetly be a experiencer like me. I love to shop at Hot Topic just because of the edge that there accessories and clothes have.
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